Design for Dark Tourists

Wayfinding for Reactance

Visual Strategies using warning psychology for risk takers & defiant personalities.

Purpose

People are intrigued by disturbing and dangerous places. When traveling, tourists do not always know the social norms, dangers, language, or go out of their way to purposely do something dangerous for the thrill. How does one design for people who are motivated by defiance?

Solution

A wayfinding system with a series of checkpoints that invoke fear and anxiety will get tourists to turn around.
Wayfinding for Reactance
Hailey Isaacs